John Falco Design

John Falco DesignJohn Falco DesignJohn Falco Design
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John Falco Design

John Falco DesignJohn Falco DesignJohn Falco Design
  • Home
  • About Me
  • Portfolio
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About Me

- SUMMARY –


Comprehensive background in graphic design fordiverse media such as ads, catalogs, trade show booths, flyers, web banners and logo designs. Experience managing and training staff in workflow procedures, software and hardware. 


- CAREER BACKGROUND –


Local 338 RWDSU/UFCW, Mineola, NY

Graphic Designer (June 2014 – Current)

Comprehensive graphic designer that uses all aspects of education, experiences and abilities to aid in maintaining total communication between the union, it's members, their employers as well as the general public. Skills include and are not limited to:

  • Photography, video shooting (in various locations), production and maintaining/cataloging image server.
  • Design and maintenance public websites, campaign websites, our private member portal and app.
  • Full design, outlines and execution of campaigns
  • Maintaining vender relations for all promotional products and servies need by the union as well as inventory management. 
  • Social media content and development,  all visual communications aids to our members/ general public (Flyers, Emails, text messages, newsletters, promotional Items).
  • Working with multiple divisions, departments, charities and other organizations assicated to the union, public outreach, working in conjunction with our political department, press, rallies and political/public figures, organizing and preparation for events.
  • Member customer service, co-manage communications and political departments, Staff Training in software, protocols and equipment management, minor IT troubleshooting in both mac and pc environments, coordination, delivery, set up and break down of events and  of our union related products.


Market America, Inc, Long Island, NY

Consultant / Graphic Designer (February 2016 – August 2018)

Product consultant, Web Services and Partner.

iGame4, Mount Sinai, NY
Lead Technician / Coordinator (January 2014 – June 2015)

Procedures include transporting, setting up and breaking down multiple video stations and other various equipment as part of school physical education programs, private parties and corporate events. This requires the ability to work in different size, and shape venues including the ability to trouble shooting electrical issues, system errors, and repairs. Additional responsibilities include acting as the liaison for management for the scheduling set-up and break downs of equipment and technicians. 


Motivators Promotional Products, Westbury, NY

Graphic Designer (July 2012 – October 2013)

Created camera-ready themed stock artwork for consumer usage and unique product designs for various generic products for imprinted sales. Designed web banners and various web projects for the company website, e-mail marketing, social medias and catalogs.


Fishbat Online Marketing Firm, Bohemia, NY

Graphic Design Intern (March 2012 – July 2012)

Created online marketing plans for clients using web design, social media, SEO, e-mail blasts, web advertising, logo design, also authored articles and blogs for various platforms.


Penguin Products LLC, d/b/a Fast Track Promos, Farmingdale, NY

Art Director and Customer Service (February 2011 – December 2011)

Designed and implemented specialized templates for logo imprinting, alteration, promotional and package design. Handled all aspects of graphic design initiatives, including preparing virtual proofs, color separation, product mark-ups and multiple output sources such as paper and film. 

  • Initiated and maintained a division of 4-color digital heat press transfers on selected products.
  • Arranged and performed all aspects of customer service, shipping, receiving, and web maintenance.   
  • Collaborated with staff members to design and develop innovative flyers, brochures and ad layouts for publications, E Blasting for companies as well as distributors and customers. 
  • In unison with staff members undertook the development of new product lines. 
  • Responsible for order review, print scheduling and shipping. 



Dri Mark Products, Inc., Port Washington, NY

Graphic Artist and Art Director (April 2006 - December 2010)

Designed and implemented specialized templates for promotional products, imprinting virtual proofs for customer approval, using color separation, product mark-ups and emulation and Ink based printing.

  • Developed and presented training and informational sessions for international associates regarding programs and machinery.
  • Collaborated with staff members to design and develop innovative flyers, brochures, catalogs, ad layouts for publications, E Blasting for companies as well as distributors and customers.  
  • Reviewed department proofs and customers’ approval for order finalization.
  • Acted as liaison between India’s graphic design team, Canada’s marketing and catalog teams and Mexico’s printing plant.  


Citation Clinical Labeling Systems, Farmingdale, NY

Assistant Production Manager (August 2005 - April 2006)

Provided ongoing support and assistance to senior management in designing and revamping labels to accommodate customer requests. Planned and coordinated workflow, defined project requirements and delegated assignments to optimize utilization of human capital and operational resources. 

  • Created proofs for customer approval, revision and/or final set up for mass print. 


AIChE (American Institute of Chemical Engineers), New York, NY

Graphic Design Intern (August 2005 – December 2005)

Played a key role in supporting staff in all facets of the creation, recreation and correction of diagrams as needed for monthly magazine. Stayed abreast of current market trends to accomplish company goals and objectives regarding design of delegated projects, advertisements, flyers, brochures, posters and show displays.


CVS/ Pharmacy, East Islip and West Islip, NY

Lead Photo Technician, Supervisor and Trainer (April 1998- July 2005)

Applied critical thinking toward defining and implementing targeted policies to boost overall productivity and performance. Trained, mentored and supervised support staff, with strong focus on boosting efficiency and profitability. 

  • Achieved and maintained Technical Certification from Kodak, CVS and OSHA. Acquired expertise in using three different processors and four platforms. 


- EDUCATION -

Bachelor of Technology in Visual Communications - Farmingdale State University of New York, 2004

Associate in Arts - Suffolk County Community College, 2001


- CERTIFICATIONS -

Certified Kodak Technician and Trainer, 1998-2005

OSHA Certified, 1998-2005

CPR Certified, 2017 -2019


- PROFESSIONAL TRAINING & DEVELOPMENT -

PPPC (Promotional Product Professionals of Canada) National Convention Trade Show, Toronto, Canada, 2010

PDN (Photo District News) Photo Plus International Conference & Expo, 2008-2012

PPAI (Promotional Products Association International) Trade Show, Las Vegas, NV, 2008

Continued Education at Boces, Suffolk County Community College, and Other Locations, 2005-Present

Scott Kelby Photoshop World Conference, June 2018

Developmental, education and instructional classes with Local 338 RWDSU/UFCW, June 2014 - Present


 - TECHNICAL SKILLS -

PC, Mac and Multiple Operating System Literate. Experienced in digital and analogue photography, FTP software, Quark Express, Adobe Acrobat Professional, Illustrator, Image Ready, InDesign, PageMaker, Photoshop, Dreamweaver, Excel, Front Page, Outlook, Power Point, Publisher, Word, multiple RIP software, HTML, CSS, Open Office, Gimp, QuickBooks, Constant Contact, Mail Chimp, MailJet, Final Cut Pro, Canva, Jamf, Understand and implement social media platforms, Sage Supplier Center, Power Weave Custom Web, Snappages, Wix, Wordpress, joomla, Intuit Websites, tinkercad, screen, pad, thermal, sublimation, vinyl, 3D and emulsion based printing.

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